Becoming a Better B2B Tech Vendor in Sports and Media: 10 things to consider (Untangling: Making Sense of Complexity in Technology, Media, and Sport)

This is your field manual for operating on the vendor side of sports and media technology. "10 Things to Consider: Becoming a Better B2B Tech Vendor in Sports and Media" is a structured, practical guide built from more than three decades of experience across product, delivery, partnerships, commercial strategy, and client engagement. The book 200 pages contains 51 working lists organised across 10 categories, each designed to be revisited at specific moments: before engaging a client, before committing to a deal, when a project changes direction, or when pressure increases during delivery. These are not theoretical frameworks. They are checkpoint tools for experienced practitioners navigating complex, high-stakes environments where structure and behaviour determine outcomes more than technology alone. Whether you are a founder, a sales leader, a delivery manager, or an advisor working with sports and media organisations, this book gives you a shared vocabulary and a decision-support structure that sharpens judgment over time. Content Overview: 10 Categories, 51 Lists Category 1 — Client Understanding and Engagement (4 lists) Category 2 — Go-to-Market Design (3 lists) Category 3 — Marketing, Positioning, and Market Perception (5 lists) Category 4 — Commercial Processes and Deal Mechanics (8 lists) Category 5 — Delivery Structure and Power Dynamics (7 lists) Category 6 — Technology Strategy, Architecture, Data, and Operational Accountability (11 lists) Category 7 — Partnerships and Ecosystems (2 lists) Category 8 — Internal Vendor Readiness and Resilience (4 lists) Category 9 — Renewals, Exits, and Lifecycle Moments (4 lists) Category 10 — Emerging Trends and Structural Disruption (3 lists)