£159.60

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£160 today · cheaper than every other day in the last 3 months

Developing Digital Narratives in Marketing Communication

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Price History & Forecast

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Last 27 days · 27 data points (no recent data)

Historical
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£178.38 £157.72 £162.23 £166.74 £171.24 £175.75 £180.26 26 July 2026 01 August 2026 08 August 2026 14 August 2026 21 August 2026
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Price Distribution

Price distribution over 27 days • 2 price levels

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Current Price
8 days · current 19 days 0 5 10 14 19 £160 £178 Days at Price

Price Analysis

Most common price: £178 (19 days, 70.4%)

Price range: £160 - £178

Price levels: 2 different prices over 27 days

Description

In this digital age, communication has emerged as an essential tool in marketing and has changed the way traditional advertising engages more with customers. Digital narratives enable brands to connect with their audience on a deeper level by creating compelling stories across all platforms. Using the narrative structure highlights how marketers can craft authentic and persuasive messages that resonate in an increasingly saturated digital landscape. Developing Digital Narratives in Marketing Communication explores how digital stories have shaped the way brands market their products and communicate to their consumers. It examines the concepts that shape the narrative, the transmission processes, and the characterization of stories. Covering topics such as marketing, digital tools, and brands, this book is an excellent resource for academicians, researchers, advanced-level students, producers, authors, and school practitioners.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
14 November 2025
Listed Since
05 July 2025

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