Developing Digital Narratives in Marketing Communication

Digital Platforms and Managing Brand Crises

Driving Engagement and Loyalty Through Customer-Centric Digital Marketing

AI Utilization for Marketing Content Creation

Ethical Marketing and Consumer Trust in Digital and Sustainable Markets

Emotional and Experiential Dimensions of Modern Marketing

Integrating Digital Public Infrastructure in Emerging Economies

The Strategic Evolution From Omnichannel to Metachannel Marketing

Driving Social Change Through Transformative Marketing Book

Investigating Persuasion and Storytelling for Effective Communication

Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs

Impacts of Digital Payment Systems on Marketing

International Insights for Luxury Brand Marketing

Adapting Global Communication and Marketing Strategies to Generative AI

New Media Applications in Digital Education - IGI Global

Maximizing Destination Marketing Strategies in the Digital Era

Reshaping Journalism and Communications With AI

Transforming Teacher Education Through Narrative Dynamism

Navigating Modern Digital Communication Ethics and Law

Information Science Reference

Brand Creation and Management in the Phygital Era

Diversity and Inclusion-Driven Marketing for Multicultural Marketplaces

Global Perspectives on Digital Governance and National Transformation

Strategic Blueprints for AI-Driven Marketing in the Digital Era

Cases on Social Media Marketing Engagement Tactics

Redefining the Future of Digital Marketing With Virtual Influencers