33 Unusual Chiropractic Marketing Strategies: Attract A Flood Of Quality New Patients Who Pay, Stay, and Refer In The NEW ECONOMY

Most chiropractic business owners are guilty of committing MARKETING INCEST. You copy other chiropractors. Other chiropractors copy you. Pretty soon everybody gets dumber and dumber until the whole thing just grinds to a creaking halt. Have you noticed? All the practice-building trainers, coaches, and consultants today are chiropractors just like you. And admittedly, they’ve all been successful in practice. But here's the issue: They’ve all only got one way of doing something! And they are going to try to force fit everybody into that “one way” of doing things. But what works for Doc P may not work for you… Yes, you might all be chiropractors. But your practice, your agenda, your goals, and the nature of your best patients are DIFFERENT. There IS no “one best way.” There are plenty of ways to skin a cat and succeed in this game. Chiropractic marketing expert Ariel Astrologia identified 33 of his most potent strategies for getting more quality new patients faster than ever before, easier than ever before... All compiled from multiple different sources, not just one. Here’s a very short list of what you’ll discover: How to use “LEAD GENERATION ADVERTISING” the right way to attract your perfect patients… (Sleep better knowing you have a bank of leads consistently coming through the pipeline… a bank of dependable future money) How to escape price competition and avoid the “cheapest price” battle altogether… (3 simple techniques that makes price a non-issue) How to raise your status and influence with patients (and avoid the dumb mistakes that scream “SALESMAN!” to prospects) How to tap into the OVERLOOKED and UNDERSERVED 65% of the market pie… while everybody else are failing miserably fighting over crumbs Five Little-Known Keys for Marketing to Women… (If your copywriting is written by someone who doesn't know these differences, or if you’re using generic copy, you’re leaving a lot of money on the table!) Closely-Guarded Secrets To Getting Butts In Seats Why you should STOPcopying what every other chiropractor is doing, why they’re dead wrong about marketing, and what to do instead The #1 BIGGEST MISTAKE chiropractors make when it comes to choosing the RIGHT MEDIA, and how to fix it! How to stick out like a sore thumb among the tremendous clutter of sales messages bombarding your prospective patients every single day How to craft and put forward new, exciting and Irresistibly Compelling Offers without devaluing yourself or your services FACT: Nothing is costlier or more difficult than getting a new patient! So it’s worth your while to create a plan to win them back… (discover the easy 3-Step Formula for winning back lost or inactive patients How to dramatically increase referrals with very soft, painless, and non-threatening offers The Absolute BEST Tool for gaining ‘Expert Authority’ Status (and HOW you can use it as The Ultimate Marketing Device) The MOST PAINFUL MISTAKE chiropractors make that guarantees current and future patients to look down on you, hold power over you, and pay you only a fraction of what you’re worth… (are you guilty of this?) The greatest value you’ll get from this book won't come from the sheer bulk of ideas. It’s more from getting that ONE BIG IDEA or half a dozen ideas that pops into your head as a result of what you discover. Walk down the cafeteria line and pick the three or four that are most appropriate for you. Odds are, you'll find at least ONE you really like. It may be The elusive “game-changer” you've been searching for.