Jerome Russell Bblonde Black Ice Toning Shampoo | Cool Icy Toner for Light Blonde Hair | Sulphate-Free, Nourishing Formula with Intense Black Pigments for Neutralising Brassiness

Achieve your dream bright, icy blonde with Jerome Russell Bblonde Black Ice Toning Shampoo. Designed to neutralise yellow and orange undertones, this sulphate-free shampoo features intense black pigments that create a cooler, more silver-blonde finish compared to traditional purple shampoos. It tones without staining, making it perfect for light blonde or porous hair. Infused with Soy and Rice Proteins and Jojoba Oil, this nourishing formula strengthens and hydrates while gently cleansing. Whether you're touching up your look between salon visits or perfecting your at-home routine, Bblonde Black Ice Toning Shampoo delivers customisable, salon-worthy results with a striking icy edge. For best results follow up with Jerome Russell Bblonde Black Ice Toning Conditioning Mask. Ingredients Aqua (Water), Sodium C14-16 Olefin Sulfonate, Glycerin, Cocamidopropyl Betaine, Simmondsia Chinensis (Jojoba) Seed Oil, Panthenol, Oryza Sativa (Rice0 Extract, Oryza Sativa (Rice) Seed Protein, Hydrolyzed Soy protein, Tocopheryl Acetate, Propylene Glycol, PCA Glyceryl Oleate, PEG-120 Methyl Glucose Trioleate, Polyquaternium-7, Phytic Acid, Calcium Gluconate, Gluconalactone, PVP, Dimethicone, Parfum (Fragnance), Hexamethylindainpyran, Hexyl Cinnamal, Limonene, Citrus Aurantium Peel Oil, Tetramethyl Acetylohydronaphthalenes, Benzophenone-4, Sodium Hydroxide, Dehydroacetic Acid, Phenoxyethanol, Triethyene Glycol, Sodium Benzoate, Potassium Sorbate, CI 60730 (Ext. Violet 2), CI 77266 (Nano) Directions Apply to wet hair, lather, rinse, and follow up with a conditioning mask for best results. Safety Warning For external use only. Avoid contact with eyes. Keep away from children and pet’s reach