Deepfakes and Their Impact on Business (Advances in Business Information Systems and Analytics)

Deepfakes are becoming a growing concern for businesses across industries. These technologies manipulate public perceptions, damage reputations, and create security risks by making it increasingly difficult to distinguish between real and fabricated media. For businesses, the impact of deepfakes range from the potential for brand impersonation and misleading marketing campaigns to serious cybersecurity threats, including financial fraud and identity theft. As deepfake technology evolves, companies must navigate the complex ethical, legal, and operational challenges it presents, adopting strategies to protect their brands, safeguard sensitive information, and maintain trust with customers. The rise of deepfakes requires further research into how businesses approach digital media, authentication, and security. Deepfakes and Their Impact on Business demystifies the rise of deepfakes and explores their impact on various business sectors. It examines the potential risk and threats associated with deepfake technology, such as reputational damage, financial loss, and data manipulation. This book covers topics such as cybercrime, financial fraud, and impersonation, and is a useful resource for business owners, computer engineers, security professionals, data scientists, economists, academicians, and researchers.