TCL 50P7K-UK 50" QLED 4K Ultra HD HDR Google TV (Google Assistant, Freeview Play, Dolby Atmos, Dolby Vision, HDR10+, Motion Clarity，2025 New Model)

QLEDTCL Quantum Dots represent a groundbreaking revolution in colour, delivering unmatched colour performance with stunning vibrancy and precision. Immerse yourself in a kaleidoscope of colours, where every shade comes to life with unmatched brilliance and depth.

AiPQ ProcessorTCL's self-developed AiPQ Processor, incorporates numerous TCL's unique image quality tuning algorithms. This chip has excellent intelligent sensing capabilities and can make pixel-level adjustments to the image quality, thus providing a top-notch viewing experience.

Dolby AtmosDolby Atmos transcends conventional channel limitations to deliver three-dimensional audio. You can experience astounding clarity, increased emotional impact, and immersive, room-filling sound.

Mutiple HDRHigh Dynamic Range (HDR), the latest standard for UHD contents, provides a superior experience with striking brightness, exceptional shadow details and vivid colours. Our P7K support all mainstream HDR format, such as Dolby Vision and HDR 10+, which means you could enjoy watching all HDR videos from different content providers like Netflix, Youtube, BBC iplayer, Prime Video, Disney+, etc., with up to 4K resolution

HVA ScreenWith innovative technology. HVA Screen effectively emphasizes stronger and more accurate contrast while removing image halo and ambient light interference, presenting a clearer and more detailed stunning picture quality.