Amazon Ember 50" QLED Series with Fire TV (newest gen), 4K Ultra HD smart TV, HDR10+, Dolby Vision, Dolby Audio, quad-core processor, hands-free with Alexa, find TV programmes faster with Alexa+

Brilliant in every way – A 4K QLED display combines stunning visuals, smart features and fast performance so you can get the most out of your TV.

Picture perfect views – Scenes leap off the screen and look beautiful in any light with Dolby Vision and HDR10+ Adaptive. Full-array local dimming creates deeper blacks and brighter whites for incredible contrast.

Speed, redefined – Jump right into what you love with Wi-Fi 6 and a new quad-core processor. Apps open and load fast and the picture stays smooth.

Instantly On - Introducing our custom Omnisense technology. Built-in sensors wake the display when you enter to show your favourite artwork or let you start watching in a jiffy.

The newest Fire TV experience (2026) – Our biggest update to Fire TV has a new, modern design that gets you to your entertainment fast. Browse dedicated content categories, pin more of your favorite apps, and get personalized recommendations from Alexa+. Spend less time scrolling, and more time watching.

Smarter picks with Alexa+ – Getting to what you love has never been easier. Press the voice remote button and talk naturally to find what to watch across your apps, manage your smart home, or dive into virtually any topic.

No remote needed – Ask Alexa to play programmes, set timers and more hands free, even when the screen is off. Advanced sensors wake the display while you’re in the room, so you can start watching in a jiffy.

Game away – Download free games from the Appstore or stream games from the cloud with Amazon Luna.