Aveda Invati Ultra Advanced Exfoliating Shampoo Rich | Step 1 of 4 | Reduces Hair Loss by 77% | for Medium to Thick Thinning Hair Types | Normal to Oily Scalp | 94% Naturally Derived*, 1000 ml

Reduce hair loss by 77%* with Aveda Invati Ultra Advanced 4-step system. Step one is Exfoliating Shampoo Rich, a nourishing shampoo for thinning hair. It gently exfoliates medium to thick thinning hair types and normal to oily scalp with wintergreen-derived salicylic acid, removing oil and environmental residues that can clog pores. The babassu-derived cleansing agent is gentle and non-irritating to the scalp, the formula creates a rich, creamy lather and rinses clean. It leaves hair shiny and, when paired with our Thickening Conditioner, helps thicken strands. Follow with Thickening Conditioner, Revitalising Scalp Serum, and Fortifying Leave-In Treatment. For fine to medium hair, try Exfoliating Shampoo and Thickening Conditioner Light. Formulated without: Animal-derived ingredients, gluten, silicones, mineral oil, SLS/SLES, synthetic fragrance, parabens, phthalates, petrolatum, paraffin, and formaldehyde donors. *Reduction in hair loss due to breakage, from repeat grooming test on tresses after use of Invati Ultra Advanced™ 4-Step System of shampoo, conditioner, serum, and leave-in. **Per the ISO 16128 Standard,from plants, non-petroleum minerals, and/or water. Ingredients Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients. Directions Massage into wet hair and scalp. Rinse. Use as part of the invati ultra advanced:tm: 4-step system. Safety Warning No Warning Applicable