Service Innovations in Tourism: Metaverse, Immersive Technologies, and Digital Twin

There is a serious issue affecting the tourism sector right now. Traditional service models and approaches are no longer sufficient to meet the evolving needs and expectations of travelers in a world characterized by unpredictability and rapid change. The demand for immersive and unique experiences has pushed this industry to explore innovative solutions. The challenge serves as the backdrop for the book, Service Innovations in Tourism: Metaverse, Immersive Technologies, and Digital Twin. In response to the industry's changing demands, this book offers a visionary solution. It presents a thorough exploration of service innovations in tourism, focusing on the transformative potential of the metaverse, digital twins, and immersive technologies. These cutting-edge innovations are reshaping the tourism landscape, offering travelers exciting new ways to choose accommodations, plan trips, and engage in events. This book goes beyond theoretical exploration into practical guidance that gives academic scholars, practitioners, students, and industry professionals the skills and insights they need to navigate and thrive in this quickly evolving field. Service Innovations in Tourism: Metaverse, Immersive Technologies, and Digital Twin doesn't just address the industry's current challenges; it sets the stage for its sustainable future. Through an in-depth examination of metaverse experiences in travel, virtual adventures, immersive technology, and digital twin models, the book encourages readers to embrace the benefits of these innovations. As this industry undergoes its transition to Industry 5.0, this book is serves as a compass that guides readers toward a new era of service excellence and innovation in tourism, ensuring that they remain at the forefront of this transformative journey.