Information Science Reference The Rise of Over-the-Top (OTT) Media and Implications for Media Consumption and Production

Digital Capitalism in the New Media Era

Impact of Digitalization on Communication Dynamics

Advancements in Socialized and Digital Media Communications (Advances in Media, Entertainment, and the Arts)

Digital Citizenship and Building a Responsible Online Presence

Cultural Marketing and Metaverse for Consumer Engagement

Social Media and Online Consumer Decision Making in the Fashion Industry

Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World

Machine Learning-Enabled IoT for Smart Applications Across Industries

Emerging Technologies and Digital Transformation in the Manufacturing Industry

Strengthening SME Performance Through Social Media Adoption and Usage

Influencer Marketing Applications Within the Metaverse

Connecting With Consumers Through Effective Personalization and Programmatic Advertising

Impact of Digital Transformation on Business Growth and Performance

Perspectives on Digital Transformation in Contemporary Business

Global Applications of the Internet of Things in Digital Marketing

Marketing and Advertising in the Online-to-Offline (O2O) World (Advances in Marketing, Customer Relationship Management, and E-services)

Frugal Innovation and Social Transitions in the Digital Era

Information Science Reference

Consumer Experience and Decision-Making in the Metaverse

Cutting-Edge Technologies for Business Sectors

Sustainability, Innovation, and Consumer Preference

Impact and Potential of Machine Learning in the Metaverse

Sustainable Development Goal Advancement Through Digital Innovation in the Service Sector

Impacts of Digital Maturity and Digital Ecosystems on Sustainable Development Goals

Impacts of Leakage, Whistleblowing, and the Rise of Propaganda

Information Science Reference