The 2023-2028 Outlook for Cosmetic Skin Care in Japan

This study covers the latent demand outlook for cosmetic skin care across the prefectures and cities of Japan. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across over 1,000 cities in Japan. For each city in question, the percent share the city is of its prefecture and of Japan as a whole is reported. These comparative benchmarks allow the reader to quickly gauge a city vis-à-vis others. This statistical approach can prove very useful to distribution and/or sales force strategies. Using econometric models which project fundamental economic dynamics within each prefecture and city, latent demand estimates are created for cosmetic skin care. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. In this report we define the sales of cosmetic skin care as including all commonly understood products and/or services falling within this broad category, irrespective of product packaging, formulation, size, or form. Companies participating in this industry include A One Cosmetics Products, Ascendis Health, AVON Beauty Products India Pvt, Beiersdorf, Bo International, Clinique Laboratories, Colgate-Palmolive, Coty, Eminence Organic Skin Care, Éminence Organic Skin Care, Espa, Estee Lauder, Estée Lauder, Forest Essentials, Galderma Laboratories, Guinot, Innisfree, Johnson & Johnson, Kama Ayurveda Pvt, Ltd, Kao Corporation, L’Oreal, L’ORÉAL PARIS, Lancôme, L'Oreal, L'Oréal, L'Oreal Group, Natura Bisse International, New Avon Company, Nutriglow Cosmetics Pvt, Obagi Medical Products, Oriflame Holding, Pevonia Global, Procter & Gamble, Revlon, Sebamed, Shiffa Dubai Skin Care Cosmetics, Shiseido Company, Shree Cosmetics, Ltd, Simple, SkinMedica, THALGO COSMETIC GmbH, The Aromatherapy Company, and Unilever. In addition to the sources indicated, additional information available to the public via news and/or press releases published by players in the industry was considered in defining and calibrating this category. All figures are in a common currency (U.S. dollars, millions) and are not adjusted for inflation (i.e., they are current values). Exchange rates used to convert to U.S. dollars are averages for the year in question. Future exchange rates are assumed to be constant in the future at the current level (the average of the year of this publication's release in 2022).