The 2023-2028 Outlook for Lottery Gambling in the United States

This study covers the latent demand outlook for lottery gambling across the states and cities of the United States. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 12,600 cities in the United States. For each city in question, the percent share the city is of its state and of the United States as a whole is reported. These comparative benchmarks allow the reader to quickly gauge a city vis-à-vis others. This statistical approach can prove very useful to distribution and/or sales force strategies. Using econometric models which project fundamental economic dynamics within each state and city, latent demand estimates are created for lottery gambling. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. In this report we define the sales of lottery gambling as including all commonly understood products and/or services falling within this broad category, irrespective of product packaging, formulation, size, or form. Companies participating in this industry include 1xbet (Exinvest Limited), AsianLogic, bet365 Group, bet-at-home.com, Betsson, Betway, BML Group Ltd. (Casinoeuro), Caesars Interactive Entertainment, Camelot Group, Casino Cosmopol, Casumo Services, Co-Gaming Ltd. (Casinostugan), Folkeautomaten, Funstage Spielewebseitenbetriebsges.m.b.H, Galaxy Entertainment Group, Genting, GVC Holdings PLC (Isle of Man), Holdings, Jackpotjoy, Kindred Group, Las Vegas Sands, LeoVegas, MGM Resorts International, Mobilbet, Mr Green, mybet Holding, NorgesAutomaten, Norsk Tipping, OnlineCasino Deutschland, Osterreichische Lotterien Gesellschaft mbH (Win2day), Paddy Power Betfair, Pinnacle (Curacao), Playtech PLC (Isle of Man), Rank Group, SJM Holdings, Sportech, Svenska Spel, The Stars Group, Vera & John, William Hill, and Wynn Resorts. In addition to the sources indicated, additional information available to the public via news and/or press releases published by players in the industry was considered in defining and calibrating this category. All figures are in a common currency (U.S. dollars, millions) and are not adjusted for inflation (i.e., they are current values). Exchange rates used to convert to U.S. dollars are averages for the year in question. Future exchange rates are assumed to be constant in the future at the current level (the average of the year of this publication's release in 2022).