The 2023-2028 Outlook for Travel Trailers in China

This study covers the latent demand outlook for travel trailers across the regions of China, including provinces, autonomous regions (Guangxi, Nei Mongol, Ningxia, Xinjiang, Xizang - Tibet), municipalities (Beijing, Chongqing, Shanghai, and Tianjin), special administrative regions (Hong Kong and Macau), and Taiwan (all hereafter referred to as "regions"). Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 1,100 cities in China. For each major city in question, the percent share the city is of the region and of China is reported. Each major city is defined as an area of "economic population", as opposed to the demographic population within a legal geographic boundary. For many cities, the economic population is much larger that the population within the city limits; this is especially true for the cities of the Western regions. For the coastal regions, cities which are close to other major cities or which represent, by themselves, a high percent of the regional population, actual city-level population is closer to the economic population (e.g. in Beijing). Based on this "economic" definition of population, comparative benchmarks allow the reader to quickly gauge a city's marketing and distribution value vis-à-vis others. This exercise is quite useful for persons setting up distribution centers or sales force strategies. Using econometric models which project fundamental economic dynamics within each region and city of influence, latent demand estimates are created for travel trailers. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. This study covers travel trailers as defined by the North American Industrial Classification system or NAICS (pronounced "nakes"). The NAICS code for travel trailers is 3362141. It is for this definition that aggregate latent demand estimates are derived. Travel trailers is specifically defined as follows: 3362141 Travel trailers 33621411 Conventional travel trailers 33621412 Fifth wheel travel trailers 33621413 Conventional travel trailers, 30 ft. (9.144 m) or more in length, including park models 33621414 Fifth wheel travel trailers, less than 30 ft. (9.144 m) in length 33621415 Fifth wheel travel trailers, 30 ft. (9.144 m) or more in length 336214125 Less than 30 feet in length 336214128 30 feet or more in length 3362141101 Conventional travel trailers, less than 20 ft. (6.096 m) in length 3362141104 Conventional travel trailers, 20 ft. (6.096 m) to 24 ft. 11 in. (7.595 m) in length