The 2023 Report on Water Enhancers: World Market Segmentation by City

This report was created for global strategic planners who cannot be content with traditional methods of segmenting world markets. With the advent of a "borderless world", cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report covers the top 2,000 cities in over 200 countries. It does so by reporting the estimated market size (in terms of latent demand) for each major city of the world. It then ranks these cities and reports them in terms of their size as a percent of the country where they are located, their geographic region (e.g. Africa, Asia, Europe, Middle East, North America, Latin America), and the total world market. In this report we define the sales of water enhancers as including all commonly understood products falling within this broad category, such as flavored, energy and fitness drops and products rich with vitamins, electrolytes, anti-oxidants, and sweeteners, irrespective of product packaging, formulation, size, or form. Companies participating in this industry include AriZona Beverage Company, BPI Sports, LLC, Coca-Cola, Cott Beverages, Dyla LLC (Stur), FLAVR Group, GNC, GVC Great Value Company, H.J. Heinz, Heartland Food Products Group, ICEE Company, INFUZE, Jel Sert, Kraft, Nestle, Orange Crush Company, Otsuka Pharmaceutical Company, Pepsi, Pioma Industries, Pure Flavour GmbH, Refresco Beverages, Salto GmbH, Splash Corporation, Sunkist Growers, The Coca-Cola Company, Twinings, and Wisdom Natural Brands. In addition to the sources indicated, additional information available to the public via news and/or press releases published by players in the industry was considered in defining and calibrating this category. All figures are in a common currency (U.S. dollars, millions) and are not adjusted for inflation (i.e., they are current values). Exchange rates used to convert to U.S. dollars are averages for the year in question. Future exchange rates are assumed to be constant in the future at the current level (the average of the year of this publication's release in 2022).