The 2023 Report on DNA Testing: World Market Segmentation by City

This report was created for global strategic planners who cannot be content with traditional methods of segmenting world markets. With the advent of a "borderless world", cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report covers the top 2,000 cities in over 200 countries. It does so by reporting the estimated market size (in terms of latent demand) for each major city of the world. It then ranks these cities and reports them in terms of their size as a percent of the country where they are located, their geographic region (e.g. Africa, Asia, Europe, Middle East, North America, Latin America), and the total world market. In this report we define the sales of DNA testing as including all commonly understood products falling within this broad category, such as microarrays based, polymerase chain reaction (PCR) based, in-situ hybridization, and next generation sequencing (NGS) DNA diagnostic technologies and testing used for prenatal DNA carrier and newborn genetic screenings, preimplantation and infectious disease diagnostics, oncology diagnostics and histopathology, identity diagnostics and forensics, pharmacogenomic diagnostic testing, and drug metabolism and P450 effects, irrespective of product packaging, formulation, size, or form. Companies participating in this industry include 454 Life Sciences, Abbott Laboratories, Affymetrix, Agilent Technologies, Alere, Applied Biosystems Group, BAYER Diagnostic, Beckman Coulter, Bio-Rad Laboratories, Cepheid, CEPHIDE, Inc., Dako, GE Healthcare, Hologic, Illumina, Johnson and Johnson, Novartis, Qiagen, Roche Diagnostics, Siemens Healthcare, Sysmex, Thermo Fisher Scientific, and Transgenomic. In addition to the sources indicated, additional information available to the public via news and/or press releases published by players in the industry was considered in defining and calibrating this category. All figures are in a common currency (U.S. dollars, millions) and are not adjusted for inflation (i.e., they are current values). Exchange rates used to convert to U.S. dollars are averages for the year in question. Future exchange rates are assumed to be constant in the future at the current level (the average of the year of this publication's release in 2022).