£52.00

Attribution Modelling in Google Analytics and Beyond

E-business

Price data checked 4 days ago

View at Amazon

We'll watch every seller, every day. One email when your price arrives.

This is the most expensive it has ever been. Walk away.

£52 today · previous high £52 · all-time low £51

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 87 days · 87 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 87 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £52 (60 days, 69.0%)

Price range: £51 - £52

Price levels: 2 different prices over 87 days

Description

“Attribution Modelling is the first wonder of the Marketing World. He who understands it, earns it; he who doesn't, pays it.” For many people, Attribution Modelling is still a mumbo jumbo. They may have heard about it somewhere. And they may have a vague idea of what it is but they don’t really know how to use and benefit from it. And that is because attribution modelling is full of jargon. We have got ‘last click conversions’, we have got ‘first click conversions’, ‘data-driven conversions’. We have got ‘click-through conversions’, we have got ‘view-through conversions’. Then we have got dozens of different attribution windows, conversion windows, attribution models. And then under each attribution window, conversion window and attribution model, we can have a range of different conversion volume and conversion values. Then we have got different types of cost per acquisitions (CPA) like Last Interaction CPA, Last non-direct click CPA, Linear CPA, Time Decay CPA…. and the list goes on and on. And the biggest headache of all is to decide which attribution window, conversion window and/or attribution model to use for optimizing marketing campaigns and interpreting data. All of this has made web analytics and optimization incredibly hard and complex. However, you need to learn all of this attribution modelling jargon. And not just learn it but truly understand it, if you want to remain relevant in the current marketplace and in demand. Attribution modelling is the process of understanding and assigning conversion credit to marketing channels. The primary objective of attribution modelling is to understand the buying behaviour of your website visitors and to determine the most effective marketing channels for investment at a particular point in time. A lot has been said about attribution modelling over the years. However, talking about attribution is the easy bit. Implementing it is the real challenge. This book has been written to help you implement attribution modelling in your organisation. This expert guide will help your organisation think about marketing holistically. It will teach you to leverage the knowledge of attribution modelling while allocating your marketing budget and helping you understand your users’ buying behaviour. In this book, there is a strong focus on using Google Analytics and other Google tools and technologies, such as Google Ads. Any person who wants to improve the online performance of their business and marketing campaigns should read this book. Online marketers, web analysts, and data scientists will benefit the most from this book. I have explained various attribution models mainly in the context of Google Analytics. However, a large portion of this book does not deal with Google Analytics at all. So even if you have never used Google Analytics before, you can still benefit from this book.

Product Specifications

Format: paperback
ASIN: B09GJKT3GJ
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 16 September 2021
Listed Since: 18 September 2021

Barcode

No barcode data available

Attribution Modelling in Google Analytics and Beyond

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

The 2007 Import and Export Market for Paintings, Drawings, and Pastels Executed Entirely by Hand As Artwork in United States

The 2016-2021 Outlook for Manufacturing Non-Mechanical Pencils, Art Goods, Crayons, Chalk, Framed Blackboards, Pencil Sharpeners, Staplers, Artists' Palettes and Paints, and Modeling Clay in Asia

Beyond Text: Learning through Arts-Based Research

Integrating Artificial Intelligence and Visualization for Visual Knowledge Discovery: 1014 (Studies in Computational Intelligence, 1014)

The 2007 Import and Export Market for Paintings, Drawings, and Pastels Executed Entirely by Hand As Artwork, Collages, and Similar Decorative Plaques in United States

The 2007 Import and Export Market for Mechano-Therapy Appliances, Massage Apparatus, and Psychological Aptitude-Testing Apparatus in United Kingdom

The 2007 Import and Export Market for Digital Processing Units Which May Contain Storage Units, Input Units, or Output Units in United Kingdom

The 2007 Import and Export Market for Threaded Copper Screws, Bolts, Nuts, and Washers in United Kingdom

The 2007 Import and Export Market for Unglazed Ceramic Flags, Paving, Hearth or Wall Tiles, Mosaic Cubes, and the Like in United States

The 2007 Import and Export Market for Cleaned or Treated Bird Skins, Feathers, and Down Including Powder and Wastes Thereof in United Kingdom

The 2007 Import and Export Market for Braids, Ornamental Trimmings, Tassels, Pompons, and Similar Articles in United States

The 2007 Import and Export Market for Nonwired Glass Sheets of Float Glass and Surface Ground or Polished Glass in United States

The 2007 Import and Export Market for New Pneumatic Rubber Tires for Motorcycles in United States

The 2007 Import and Export Market for Iron and Steel Angles, Shapes, Sections (Excluding Rails), and Sheet Piling in United Kingdom

The 2007 Import and Export Market for Textile Transmission or Conveyor Belting in United Kingdom

The 2007 Import and Export Market for Electric Table, Desk, Bedside, or Floor-Standing Lamps in United Kingdom

The 2007 Import and Export Market for Unworked Coral, Shells, and Cuttle-Bone Including Powder and Wastes Thereof in United States

2007 UK Import and Export Market: Cinematographic Cameras

The 2007 Import and Export Market for Revolution Counters, Production Counters, Taximeters, Odometers, and Pedometers in United States

The 2007 Import and Export Market for Non-Refractory Ceramic Bricks, Tiles, and Pipes in United States

The 2007 Import and Export Market for Carboxyamide-Function Compounds and Amide-Function Compounds of Carbonic Acid Excluding Urea in United States

The 2007 Import and Export Market for Electric Table, Desk, Bedside, or Floor-Standing Lamps in United States

The 2007 Import and Export Market for Pigments, Metallic Powders, and Flakes in Nonaqueous Media for Paint Manufacture, Stamping Foils, Dyes, and Colors Packaged for Retail Sale in United States

The 2007 Import and Export Market for Aromatic Polyamines, Their Derivatives, and Salts Thereof in United Kingdom