The World Market for Video Games for Use with a Television Receiver: A 2022 Global Trade Perspective

This report was created for strategic planners, international executives, and import/export managers who are concerned with the market for video games for use with a television receiver. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics that appear several years after the fact. Professor Philip M. Parker, the Chair Professor of Management Science at INSEAD, has developed a methodology, based on macroeconomic and trade models, to estimate the market for video games for use with a television receiver for those countries serving the world market via exports or supplying from various countries via imports. He does so for the current year based on a variety of key historical indicators and econometric models. "Video games for use with a television receiver" as a category is defined in this report following the definition given by the United Nations Statistics Division Classification Registry using the Standard International Trade Classification, Revision 3 (SITC, Rev. 3). The SITC code that defines "video games for use with a television receiver" is 89431.