TIGI Bed Head by TIGI - Back It Up Texturising Hair Cream - For Shape and Texture - Hair Styling - 125 ml

Bring effortless texture, shape, and style to your hair with Bed Head by TIGI Back It Up Texturising Hair Cream. Perfect for curls, waves, or natural styles, this hair styling cream gives your hair body, definition, and a soft, touchable finish. Designed to help hairstyles hold their shape and move naturally, Back It Up makes styling easy for any hair type or length. Whether you’re enhancing curls, adding volume to wavy hair, or creating tousled, natural looks, this cream works as part of your daily routine. Its lightweight formula spreads easily through towel-dried hair and can be scrunched or shaped by hand to bring out texture and movement. Hair is left feeling flexible and manageable, ready to style however you like. Back It Up delivers salon-quality results at home. Loved by stylists and fans of Bed Head, it’s designed to let you create long-lasting looks without hair feeling heavy, sticky, or stiff. The pear fragrance adds a fresh, uplifting touch, making your styling routine feel indulgent and enjoyable. Use as part of your everyday hair care routine: apply a small amount to damp hair, comb through for even distribution, then scrunch or wrap strands around your fingers to enhance curls or waves. Hair dries with volume, texture, and soft definition that you can reshape throughout the day. Ideal for anyone who wants a versatile styling product that adapts to their hair and lifestyle, Back It Up is easy to use, travel-friendly, and works well alongside other styling products like gels, waxes, mousses, and creams. From casual everyday looks to more polished styles, it’s designed to give your hair life, movement, and texture while keeping it soft to the touch. Experience the creativity and freedom of a hair styling cream that makes every day a good hair day. Bed Head by TIGI Back It Up Texturising Hair Cream – your go-to product for style, texture, and effortless hair confidence. Ingredients WATER (AQUA/EAU), ACRYLATES COPOLYMER, GLYCERIN, PROPYLENE GLYCOL, VP/METHACRYLAMIDE/VINYL IMIDAZOLE COPOLYMER, POLYSORBATE 20, TRIETHANOLAMINE, HYDROXYETHYLCELLULOSE, PHENOXYETHANOL, ACRYLATES/C10-30 ALKYL ACRYLATE CROSSPOLYMER, FRAGRANCE (PARFUM), PENTYLENE GLYCOL, PEG-7 DIMETHICONE, PEG/PPG-25/25 DIMETHICONE, ADANSONIA DIGITATA FRUIT EXTRACT, LAURETH-7, PUNICA GRANATUM FRUIT JUICE, DISODIUM EDTA, PEG-4 DILAURATE, PEG-4 LAURATE, LACTIC ACID, AMMONIUM HYDROXIDE, PHENYLPROPANOL, IODOPROPYNYL BUTYLCARBAMATE, PEG-4, TOCOPHEROL, SODIUM BENZOATE, PROPANEDIOL, CAPRYLYL GLYCOL, CITRIC ACID, TRIDECETH-9, BISABOLOL, LINALOOL. Bed Head by TIGI are committed to delivering you the best products for creating freakin’ awesome hair. We may change our formulations from time to time to improve our range. Always check the packaging before use. Directions Put on towel dried hair, comb the hair with a comb to achieve an even distribution. If you want a permanent curl, wrap the strands of hair around your finger to activate the texture of the waves. Dry the hair from the bottom while kneading it.