L'Oreal Paris Elvive Colour Protect Anti-Brassiness Purple Conditioner, Neutralises Yellow, Orange & Brassy Tones, Nourishes Highlighted Blonde, Brunette & Grey Hair, 150ml

Product Description Introducing the revolutionary Purple Conditioner from L'Oréal Paris Elvive Colour Protect, proudly recognized as Britain's number 1 choice for coloured hair.* This specialized conditioner is expertly formulated to address a common concern for those with highlighted brunette, blonde, and grey hair: the gradual appearance of unwanted yellow and brassy tones over time. These undesirable hues can diminish the vibrancy and freshness of your hair colour, leaving it looking dull and uneven. Our innovative formula harnesses the power of colour science. Drawing from the fundamental principles of the colour wheel, purple sits directly opposite yellow. This strategic placement means that the rich purple pigments within our Elvive Colour Protect Purple Conditioner are perfectly calibrated to neutralize and counteract those stubborn yellow, orange, and brassy undertones. Unlike ordinary conditioners, our new specialist colour-correcting Purple formula not only effectively neutralizes these unwanted tones in just one use but also deeply nourishes your hair, leaving it feeling soft and looking incredibly bright and beautiful. This targeted treatment is suitable for all shades of blonde, beautifully highlighted hair, and elegant silver hair, ensuring your colour remains true and radiant. *©2018 Nielsen data, value & units, Haircare (client defined) 52 w/e 06/10/18 GB Total Coverage Ingredients 1217039 A - INGREDIENTS: AQUA / WATER • CETEARYL ALCOHOL • BHENTRIMONIUM CHLORIDE • CETYL ESTERS • CI 60730 / ACID VIOLET 43 • CI 45100 / ACID RED 52 • SODIUM HYDROXIDE • PHENOXYETHANOL • TRIDECETH-6 •CHLORHEXIDINE DIGLUCONATE • LIMONENE • LINALOOL • BENZYL SALICYLATE • BENZYL ALCOHOL • B E N Z O P H E N O N E - 4 • AMODIMETHICONE • ISOPROPYLALCOHOL • ALPHA-ISOMETHYL IONONE • C ITR IC AC ID •CITRONELLOL • CETRIMONIUM CHLORIDE • COUMARIN • AMYLCINNAMAL • PARFUM / FRAGRANCE. (F.I.L. C228727/1). Directions Use once a week after Purple Shampoo to complement your regular Elvive Colour Protect routine. Apply on damp hair and leave for 5 minutes before rinsing well. Expert Tip: On grey hair, rinse after one minute. Optimise the effect on highlighted brunette hair by leaving for up to 10 minutes before rinsing. Safety Warning Please see back of pack for the latest ingredients list Manufacturer Contact Information L'Oréal Paris, London, W6 8AZ