The 2016-2021 Outlook for Letterpress Printing of Display Advertising Posters and Floor, Counter, Point-Of-Purchase, Window, and Outdoor Advertising Materials in India

This econometric study covers the latent demand outlook for letterpress printing of display advertising posters and floor, counter, point-of-purchase, window, and outdoor advertising materials across the states, union territories and cities of India. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across over 4,300 cities in India. This statistical approach can prove very useful to distribution and/or sales force strategies. Using econometric models which project fundamental economic dynamics within each state or union territory and city, latent demand estimates are created for letterpress printing of display advertising posters and floor, counter, point-of-purchase, window, and outdoor advertising materials. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the cities in India). This study gives, however, my estimates for the latent demand, or the P.I.E., for letterpress printing of display advertising posters and floor, counter, point-of-purchase, window, and outdoor advertising materials in India. It also shows how the P.I.E. is divided and concentrated across the cities and regional markets of India.