The 2016 Import and Export Market for Postcards, Personal Greeting Cards, Announcement Cards, and Decalcomanias in Japan

On the demand side, exporters and strategic planners focusing on postcards, personal greeting cards, announcement cards, and decalcomanias in Japan face a number of questions. Which countries are supplying postcards, personal greeting cards, announcement cards, and decalcomanias to Japan? How important is Japan compared to others in terms of the entire global and regional market? How much do the imports of postcards, personal greeting cards, announcement cards, and decalcomanias vary from one country of origin to another in Japan? On the supply side, Japan also exports postcards, personal greeting cards, announcement cards, and decalcomanias. Which countries receive the most exports from Japan? How are these exports concentrated across buyers? What is the value of these exports and which countries are the largest buyers? This report was created for strategic planners, international marketing executives and import/export managers who are concerned with the market for postcards, personal greeting cards, announcement cards, and decalcomanias in Japan. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics which appear several years after the fact. I have developed a methodology, based on macroeconomic and trade models, to estimate the market for postcards, personal greeting cards, announcement cards, and decalcomanias for those countries serving Japan via exports, or supplying from Japan via imports. It does so for the current year based on a variety of key historical indicators and econometric models. In what follows, Chapter 2 begins by summarizing where Japan fits into the world market for imported and exported postcards, personal greeting cards, announcement cards, and decalcomanias. The total level of imports and exports on a worldwide basis, and those for Japan in particular, is estimated using a model which aggregates across