The 2013 Import and Export Market for Newspapers, Journals, and Periodicals Appearing At Least Four Times per Week in the Netherlands

On the demand side, exporters and strategic planners focusing on newspapers, journals, and periodicals appearing at least four times per week in the Netherlands face a number of questions. Which countries are supplying newspapers, journals, and periodicals appearing at least four times per week to the Netherlands? How important is the Netherlands compared to others in terms of the entire global and regional market? How much do the imports of newspapers, journals, and periodicals appearing at least four times per week vary from one country of origin to another in the Netherlands? On the supply side, the Netherlands also exports newspapers, journals, and periodicals appearing at least four times per week. Which countries receive the most exports from the Netherlands? How are these exports concentrated across buyers? What is the value of these exports and which countries are the largest buyers? This report was created for strategic planners, international marketing executives and import/export managers who are concerned with the market for newspapers, journals, and periodicals appearing at least four times per week in the Netherlands. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics which appear several years after the fact. I have developed a methodology, based on macroeconomic and trade models, to estimate the market for newspapers, journals, and periodicals appearing at least four times per week for those countries serving the Netherlands via exports, or supplying from the Netherlands via imports. It does so for the current year based on a variety of key historical indicators and econometric models. In what follows, Chapter 2 begins by summarizing where the Netherlands fits into the world market for imported and exported newspapers, journals, and periodicals appearing at least four times per week. The total level of