The 2013 Import and Export Market for Snow Skis and Associated Equipment in Austria

On the demand side, exporters and strategic planners focusing on snow skis and associated equipment in Austria face a number of questions. Which countries are supplying snow skis and associated equipment to Austria? How important is Austria compared to others in terms of the entire global and regional market? How much do the imports of snow skis and associated equipment vary from one country of origin to another in Austria? On the supply side, Austria also exports snow skis and associated equipment. Which countries receive the most exports from Austria? How are these exports concentrated across buyers? What is the value of these exports and which countries are the largest buyers? This report was created for strategic planners, international marketing executives and import/export managers who are concerned with the market for snow skis and associated equipment in Austria. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics which appear several years after the fact. I have developed a methodology, based on macroeconomic and trade models, to estimate the market for snow skis and associated equipment for those countries serving Austria via exports, or supplying from Austria via imports. It does so for the current year based on a variety of key historical indicators and econometric models. In what follows, Chapter 2 begins by summarizing where Austria fits into the world market for imported and exported snow skis and associated equipment. The total level of imports and exports on a worldwide basis, and those for Austria in particular, is estimated using a model which aggregates across over 150 key country markets and projects these to the current year. From there, each country represents a percent of the world market. This market is served from a number of competitive countries of origin. Based on both demand- and supply-side