The 2013 Import and Export Market for Personal Deodorants and Antiperspirants in Finland

On the demand side, exporters and strategic planners focusing on personal deodorants and antiperspirants in Finland face a number of questions. Which countries are supplying personal deodorants and antiperspirants to Finland? How important is Finland compared to others in terms of the entire global and regional market? How much do the imports of personal deodorants and antiperspirants vary from one country of origin to another in Finland? On the supply side, Finland also exports personal deodorants and antiperspirants. Which countries receive the most exports from Finland? How are these exports concentrated across buyers? What is the value of these exports and which countries are the largest buyers? This report was created for strategic planners, international marketing executives and import/export managers who are concerned with the market for personal deodorants and antiperspirants in Finland. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics which appear several years after the fact. I have developed a methodology, based on macroeconomic and trade models, to estimate the market for personal deodorants and antiperspirants for those countries serving Finland via exports, or supplying from Finland via imports. It does so for the current year based on a variety of key historical indicators and econometric models. In what follows, Chapter 2 begins by summarizing where Finland fits into the world market for imported and exported personal deodorants and antiperspirants. The total level of imports and exports on a worldwide basis, and those for Finland in particular, is estimated using a model which aggregates across over 150 key country markets and projects these to the current year. From there, each country represents a percent of the world market. This market is served from a number of competitive countries of origin. Based