The 2013 Import and Export Market for Unroasted, Caffeinated Coffee in Morocco

On the demand side, exporters and strategic planners focusing on unroasted, caffeinated coffee in Morocco face a number of questions. Which countries are supplying unroasted, caffeinated coffee to Morocco? How important is Morocco compared to others in terms of the entire global and regional market? How much do the imports of unroasted, caffeinated coffee vary from one country of origin to another in Morocco? On the supply side, Morocco also exports unroasted, caffeinated coffee. Which countries receive the most exports from Morocco? How are these exports concentrated across buyers? What is the value of these exports and which countries are the largest buyers? This report was created for strategic planners, international marketing executives and import/export managers who are concerned with the market for unroasted, caffeinated coffee in Morocco. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics which appear several years after the fact. I have developed a methodology, based on macroeconomic and trade models, to estimate the market for unroasted, caffeinated coffee for those countries serving Morocco via exports, or supplying from Morocco via imports. It does so for the current year based on a variety of key historical indicators and econometric models. In what follows, Chapter 2 begins by summarizing where Morocco fits into the world market for imported and exported unroasted, caffeinated coffee. The total level of imports and exports on a worldwide basis, and those for Morocco in particular, is estimated using a model which aggregates across over 150 key country markets and projects these to the current year. From there, each country represents a percent of the world market. This market is served from a number of competitive countries of origin. Based on both demand- and supply-side dynamics, market shares by country of