The 2013 Import and Export Market for Avocados, Guavas, Mangoes, and Mangosteens in Kenya

On the demand side, exporters and strategic planners focusing on avocados, guavas, mangoes, and mangosteens in Kenya face a number of questions. Which countries are supplying avocados, guavas, mangoes, and mangosteens to Kenya? How important is Kenya compared to others in terms of the entire global and regional market? How much do the imports of avocados, guavas, mangoes, and mangosteens vary from one country of origin to another in Kenya? On the supply side, Kenya also exports avocados, guavas, mangoes, and mangosteens. Which countries receive the most exports from Kenya? How are these exports concentrated across buyers? What is the value of these exports and which countries are the largest buyers? This report was created for strategic planners, international marketing executives and import/export managers who are concerned with the market for avocados, guavas, mangoes, and mangosteens in Kenya. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics which appear several years after the fact. I have developed a methodology, based on macroeconomic and trade models, to estimate the market for avocados, guavas, mangoes, and mangosteens for those countries serving Kenya via exports, or supplying from Kenya via imports. It does so for the current year based on a variety of key historical indicators and econometric models. In what follows, Chapter 2 begins by summarizing where Kenya fits into the world market for imported and exported avocados, guavas, mangoes, and mangosteens. The total level of imports and exports on a worldwide basis, and those for Kenya in particular, is estimated using a model which aggregates across over 150 key country markets and projects these to the current year. From there, each country represents a percent of the world market. This market is served from a number of competitive countries of origin. Based on