The 2013 Import and Export Market for Pineapple Juice in Costa Rica

On the demand side, exporters and strategic planners focusing on pineapple juice in Costa Rica face a number of questions. Which countries are supplying pineapple juice to Costa Rica? How important is Costa Rica compared to others in terms of the entire global and regional market? How much do the imports of pineapple juice vary from one country of origin to another in Costa Rica? On the supply side, Costa Rica also exports pineapple juice. Which countries receive the most exports from Costa Rica? How are these exports concentrated across buyers? What is the value of these exports and which countries are the largest buyers? This report was created for strategic planners, international marketing executives and import/export managers who are concerned with the market for pineapple juice in Costa Rica. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics which appear several years after the fact. I have developed a methodology, based on macroeconomic and trade models, to estimate the market for pineapple juice for those countries serving Costa Rica via exports, or supplying from Costa Rica via imports. It does so for the current year based on a variety of key historical indicators and econometric models. In what follows, Chapter 2 begins by summarizing where Costa Rica fits into the world market for imported and exported pineapple juice. The total level of imports and exports on a worldwide basis, and those for Costa Rica in particular, is estimated using a model which aggregates across over 150 key country markets and projects these to the current year. From there, each country represents a percent of the world market. This market is served from a number of competitive countries of origin. Based on both demand- and supply-side dynamics, market shares by country of origin are then calculated across each country market destination.