The 2011 Import and Export Market for Printed or Illustrated Postcards and Printed Cards Bearing Personal Greetings and Messages in New Zealand

On the demand side, exporters and strategic planners focusing on printed or illustrated postcards and printed cards bearing personal greetings and messages in New Zealand face a number of questions. Which countries are supplying printed or illustrated postcards and printed cards bearing personal greetings and messages to New Zealand? How important is New Zealand compared to others in terms of the entire global and regional market? How much do the imports of printed or illustrated postcards and printed cards bearing personal greetings and messages vary from one country of origin to another in New Zealand? On the supply side, New Zealand also exports printed or illustrated postcards and printed cards bearing personal greetings and messages. Which countries receive the most exports from New Zealand? How are these exports concentrated across buyers? What is the value of these exports and which countries are the largest buyers? This report was created for strategic planners, international marketing executives and import/export managers who are concerned with the market for printed or illustrated postcards and printed cards bearing personal greetings and messages in New Zealand. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics which appear several years after the fact. I have developed a methodology, based on macroeconomic and trade models, to estimate the market for printed or illustrated postcards and printed cards bearing personal greetings and messages for those countries serving New Zealand via exports, or supplying from New Zealand via imports. It does so for the current year based on a variety of key historical indicators and econometric models. In what follows, Chapter 2 begins by summarizing where New Zealand fits into the world market for imported and exported printed or illustrated postcards and printed cards bearing