The 2011 Import and Export Market for Fresh and Chilled Fish Fillets in Iceland

On the demand side, exporters and strategic planners focusing on fresh and chilled fish fillets in Iceland face a number of questions. Which countries are supplying fresh and chilled fish fillets to Iceland? How important is Iceland compared to others in terms of the entire global and regional market? How much do the imports of fresh and chilled fish fillets vary from one country of origin to another in Iceland? On the supply side, Iceland also exports fresh and chilled fish fillets. Which countries receive the most exports from Iceland? How are these exports concentrated across buyers? What is the value of these exports and which countries are the largest buyers? This report was created for strategic planners, international marketing executives and import/export managers who are concerned with the market for fresh and chilled fish fillets in Iceland. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics which appear several years after the fact. I have developed a methodology, based on macroeconomic and trade models, to estimate the market for fresh and chilled fish fillets for those countries serving Iceland via exports, or supplying from Iceland via imports. It does so for the current year based on a variety of key historical indicators and econometric models. In what follows, Chapter 2 begins by summarizing where Iceland fits into the world market for imported and exported fresh and chilled fish fillets. The total level of imports and exports on a worldwide basis, and those for Iceland in particular, is estimated using a model which aggregates across over 150 key country markets and projects these to the current year. From there, each country represents a percent of the world market. This market is served from a number of competitive countries of origin. Based on both demand- and supply-side dynamics, market shares by