£43.79

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Factors of Green Purchase Intention and Impact of Green Skepticism and Green Perceived Value

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£44.21 £43.75 £43.85 £43.95 £44.05 £44.15 £44.25 01 August 2026 16 August 2026 31 August 2026 15 September 2026 30 September 2026
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Price Distribution

Price distribution over 61 days • 1 price levels

Days at Price
61 days 0 15 31 46 61 £44 Days at Price

Price Analysis

Most common price: £44 (61 days, 100.0%)

Price range: £44 - £44

Price levels: 1 different prices over 61 days

Description

This book, Factors Influencing Green Purchase Intention and the Mediating Role of Green Skepticism and Green Perceived Value, presents an in-depth examination of consumer behavior within the context of sustainable consumption. Grounded in the Theory of Planned Behavior, the study empirically investigates how attitudes, subjective norms, personal norms, and perceived behavioral control shape green purchase intention and, ultimately, pro-environmental purchasing behavior. A particular contribution of this research lies in its exploration of the mediating roles of green skepticism and green perceived value, two variables often overlooked in existing literature. Findings indicate that while consumer skepticism can diminish the strength of purchase intentions, perceived value serves as a reinforcing mechanism, highlighting the importance of trust and product evaluation in green marketing. Conducted in the Sri Lankan context, where empirical evidence remains limited, this study provides valuable insights for academics, policymakers, and practitioners seeking to understand the complexities of sustainable consumer behavior in emerging markets. By bridging theoretical frameworks with practical implications, the book advances scholarly knowledge and offers strategic directions for promoting environmentally responsible consumption.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
22 September 2025
Listed Since
28 September 2025

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