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Springer How Digital Intelligence Drives Business Growth (Management for Professionals)

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£99.20 £87.11 £89.75 £92.39 £95.02 £97.66 £100.30 27 July 2026 16 August 2026 05 September 2026 25 September 2026 16 October 2026
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Description

This book aims to build a framework for understanding how to achieve new business growth through digital intelligence. It reveals the driving force and commercial logic behind the technology upgrade and transformation for enterprises, analyzes how to improve enterprises' branding, product, distribution channel, marketing, logistics, and organization under the new context, and studies the successful cases in digital intelligence of 6 Chinese enterprises. For business school students, researchers, managers, and practitioners, it is helpful to build an overview and understanding on strategy level as well as practice level.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
24 November 2024
Listed Since
25 November 2024

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