£43.94

About as cheap as it gets — within 5% of the all-time low it hit 3 months ago.

£44 today · all-time low £44 (Jul 2026) · usually £44

World Scientific Publishing Company Economics And Management Of Competitive Strategy

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Description

This book provides a comprehensive and integrated approach to management strategy that is based on economics. A basic introductory strategy text that integrates economic analysis with management strategy, it takes into account global competition and high-tech (Internet) developments, and recognizes that companies today can no longer expect to sustain competitive advantage but must rely on innovation (of products, processes, and transactions). Although many of the principles are illustrated with numerical examples, the text does not require a background course in economics or mathematics, and does not contain technical graphs or equations. Thus, the book is suitable for undergraduate managerial economics and strategy courses, as well as for introductory Mba courses in business strategy and as a companion to case studies. The Power Point Slides for each of the chapters is available upon request for all instructors who adopt this book as a course text. Please send your request to sales@wspc.com.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
15 June 2009
Listed Since
23 March 2017

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