Springer Report on China’s Cruise Industry

The book contains 12 contributions that explain the current state of China’s cruise industry and future development.  Dating from the 1960s and with the rapid development of over 50 years, the modern cruise industry has developed into one of the fastest growing industries with the most remarkable economic benefits in the global tourism and hospitality industry, known as a “golden industry on the golden waterway”. In recent years, with the gradual saturation of international cruise market and the eastward-moving trend of the center of cruise market, China has become a strategic emerging market with which international cruise lines have been competing. A number of international cruise lines, including Costa Crociere, Royal Caribbean Cruises, Princess Cruises, MSC Cruises, Star Cruises, Norwegian Cruise Line and Dream Cruises, have entered the cruise market in Mainland China. From the Back Cover The book contains 12 contributions that explain the current state of China’s cruise industry and future development.  Dating from the 1960s and with the rapid development of over 50 years, the modern cruise industry has developed into one of the fastest growing industries with the most remarkable economic benefits in the global tourism and hospitality industry, known as a “golden industry on the golden waterway”. In recent years, with the gradual saturation of international cruise market and the eastward-moving trend of the center of cruise market, China has become a strategic emerging market with which international cruise lines have been competing. A number of international cruise lines, including Costa Crociere, Royal Caribbean Cruises, Princess Cruises, MSC Cruises, Star Cruises, Norwegian Cruise Line and Dream Cruises, have entered the cruise market in Mainland China.  About the Author WANG Hong, Doctor of Enterprise Management of Shanghai Jiao Tong University and Postdoctor of Applied Economics of Fudan University, is currently assuming the office of Secretary of Baoshan Party Committee of CCP and Director of Shanghai International Cruise Economy Research Center; as a doctoral tutor and professor of Shanghai Jiao Tong University, she also enjoys the special allowance of the State Council, and is one of the members of the 10th, 11th, 12th and 14th NPC of Shanghai Municipal, and a national candidate for the New Century National Hundred, Thousand and Ten Thousand Talent Project.  Professor WANG Hong assumed the office of Vice Chairman of the Committee of Teaching for Business Administration of Higher Education under the Ministry of Education, and held the position Vice Chairman of the Committee of Teaching for Management Science and Engineering of Higher Education under the Ministry of Education. At present, Professor Wang Hong is in the list of the scholars chosen for the New Century Talent Support Program of the Ministry of Education as well as the Dawn Plan and Dawn Tracking Plan of Shanghai Municipality, honored as the leading talent and excellent academic leader of Shanghai Municipality. Professor WANG Hong initiatively interfaces with the general trend of development of the international cruise industry, and has innovatively extended the content of teaching of the discipline of tourism management. She is the first person in China to start the undergraduate and graduate programs for cruise economy and becomes the discipline leader. She led the Program of Innovative Practices for Cultivating Badly-Needed Talents of the International Cruise Industry on the Basis of Government Support, Industry Development, Talent Cultivation, Scientific Research and User Application, and won the second prize for 2014 National Teaching Achievements and the outstanding award for Shanghai Teaching Achievements. Professor Wang Hong emphasizes the direct transformation of research achievements into productivity and application. Some of the achievements have been converted into the basis for de