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Bridge the Gap: Copyright Law in the Age of Social Media: How YouTube and Social Media Platforms Changed the Game and How We Can Bridge the Gap

Law

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Description

This book addresses key topics in copyright law and social media, essential to anyone who works on social media platforms: internet service providers' copyright liability, how to manage your copyrighted content and take down infringing content on social media, what YouTube content ID is, and more. One of the key topics is the Value Gap. The internet has rapidly developed since its early days when the U.S. Digital Millennium Copyright Act (1998) saw internet service providers as content neutral. Social media platforms (websites) changed the rules of the game, as they make huge profits from their users’ uploaded content and are not just transferring content neutrally. Moreover, nowadays individual copyright owners (such as musicians and video makers) have lost their ability to fully control the dissemination of their work, and they lack the bargaining powers to negotiate their share from advertising on their content. The creative industries and individuals called to bridge the Value Gap - the mismatch between the revenue they receive from their content and the revenue social media platforms keep for themselves. Dr. Alkalay puts forward a new copyright law model and calls to adapt copyright law to the needs of all parties in the social media age.

Product Specifications

Format: paperback
ASIN: 9655985288
Category: Books > Subjects > Business, Finance & Law > Law
Domain: Amazon UK
Release Date: 03 June 2024
Listed Since: 06 June 2024

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Bridge the Gap: Copyright Law in the Age of Social Media: How YouTube and Social Media Platforms Changed the Game and How We Can Bridge the Gap

It has never been this cheap. We have no record of a lower price.

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