£64.93

Horská, Neuromarketing in food retailing

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£65 today · previous high £65 · all-time low £61

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Last 89 days • 89 data points

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£64.93 £60.82 £61.71 £62.61 £63.51 £64.41 £65.30 19 February 2026 13 March 2026 04 April 2026 26 April 2026 18 May 2026

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4 days 36 days 49 days · current 0 12 25 37 49 £61 £63 £65 Days at Price

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Most common price: £65 (49 days, 55.1%)

Price range: £61 - £65

Price levels: 3 different prices over 89 days

Description

'Neuromarketing in food retailing' provides the reader with fundamental theoretical and practical neuromarketing issues applied in food retailing. It covers essential terminology, interdisciplinary relations of neuromarketing and neuropsychology, ethical issues, neuromarketing research methods and applications from the sphere of consumer behaviour, visual merchandising in retailing and services. A final chapter is devoted to the future of neuromarketing including new trends in marketing and technologies as well as augmented reality and virtual reality. The book provides the readers (university students, scholars, retailers and other professionals) with tips on how to use neuromarketing techniques to reveal and understand hidden consumer reactions and make conditions for shopping more convenient and effective.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
31 May 2017
Listed Since
05 June 2017

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