£120.60

About as cheap as it gets — within 5% of the all-time low it hit 3 months ago.

£121 today · all-time low £120 (Aug 2026) · usually £121

Brill An Alternative Globalization: Global Generations, Cultural Commodities, and Soft Power from East Asia to the World: 26 (Youth in a Globalizing World, 26)

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£124.32 £119.13 £120.26 £121.39 £122.53 £123.66 £124.79 12 August 2026 02 September 2026 23 September 2026 14 October 2026 04 November 2026
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Price distribution over 85 days • 3 price levels

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6 days 68 days · current 11 days 0 17 34 51 68 £120 £121 £124 Days at Price

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Most common price: £121 (68 days, 80.0%)

Price range: £120 - £124

Price levels: 3 different prices over 85 days

Description

What do "The Way of the Dragon" (1972), "Mario Bros" (1983), "The Great Wall" (2016), and "Squid Game" (2021) have in common? These are the titles of cultural goods from East Asia. Following Hong Kong martial arts films and Japanese cultural products, South Korean pop culture is making its mark, while Chinese investment in digital industries is becoming massive. This volume plunges the reader into the discovery of this alternative pop culture by analyzing its historical dynamics, questioning the soft power associated with its success, examining the strategies put in place by intermediaries to favor it, and investigating its reception among global generations.

Product Specifications

Brand
Brill
Format
hardcover
Domain
Amazon UK
Release Date
23 July 2026
Listed Since
18 February 2026

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