£83.99

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24 days of data · current price £84

Managing creativity

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Description
Between creativity and conformity, individuals and organizations generally prefer to reproduce what is familiar to them, what has already proven effective, and what does not require them to change their patterns of behavior. What's more, economic pressure leads organizations into a paradox: while they should be increasing the variety of their responses and actions, they focus even more on their usual, routine actions and act as if they were in stable, linear environments. The purpose of this research is to identify a management style that enables organizations to develop creativity. More specifically, we will seek to answer the following questions: How can we recognize a creative idea within organizations? How do creative processes unfold within organizations? How can organizations manage without inhibiting creativity?

Product Specifications
Format
paperback
ASIN
6209574289
Category
Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain
Amazon UK
Release Date
28 January 2026
Listed Since
29 January 2026

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