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Negócios internacionais: Estratégias, regulamentação e práticas de gestão para o século XXI

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£59.94 £56.94 £58.14 £59.34 £60.54 £61.74 £62.94 25 July 2026 09 August 2026 24 August 2026 08 September 2026 23 September 2026
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Description

Num mundo em que as fronteiras já não impedem as ideias, International Business: Strategies for a Global World revela como as empresas actuais conquistam mercados, criam oportunidades e sobrevivem à concorrência global. Este livro leva-o a percorrer passo a passo os pilares essenciais do negócio internacional, desde a cultura empresarial e a logística global até à negociação, estratégia e inovação que impulsionam as empresas mais bem sucedidas do mundo.Através de exemplos do mundo real, de uma análise clara e de ferramentas práticas, descobrirá como funciona a economia global, quais as competências necessárias a um profissional competitivo e como tomar decisões com impacto para além do seu próprio país.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
19 January 2026
Listed Since
20 January 2026

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