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La comunicación de la dirección como palanca estratégica: El papel de la comunicación de la dirección en la planificación de los medios de comunicación interna

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Description

La comunicación de liderazgo se ha convertido en una parte central de la comunicación interna y en una herramienta importante para perseguir objetivos corporativos estratégicos y posicionar a la empresa frente a la competencia. Cada vez es más importante, sobre todo en el contexto de la transformación digital y en situaciones empresariales difíciles. Utilizando diversas herramientas de comunicación, las partes interesadas internas relevantes no sólo pueden ser informadas, sino también motivadas y movilizadas para los procesos de cambio. Este libro trata de la comunicación de gestión de los Chief Executive Officers (CEO) y Chief Communications Officers (CCO) en empresas suizas del sector de las TI y demuestra cómo se lleva a cabo: En sus actividades de comunicación interna, los CEO y los CCO ponen un claro énfasis en la comunicación digital con medios sociales y medios en línea, ya que esto les ha permitido proporcionar a los empleados la información más reciente con gran rapidez e independientemente de la hora y la ubicación.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
27 November 2025
Listed Since
29 November 2025

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