£62.55

Komunikacja McDonald's w czasach kryzysu: Edukacja jako ¿rodek perswazji w tekstach reklamowych

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Last 63 days · 63 data points (no recent data)

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£62.55 £59.42 £60.67 £61.92 £63.18 £64.43 £65.68 26 June 2026 11 July 2026 27 July 2026 11 August 2026 27 August 2026

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Price levels: 1 different prices over 63 days

Description

Celem niniejszej pracy było przedstawienie strategii komunikacyjnej przyjętej przez McDonald's w związku z kryzysem. McDonald's został zaatakowany za sprzedaż produktów uważanych za niezdrowe dla społeczeństwa, które w ostatnim czasie coraz bardziej interesuje się takimi kwestiami jak otyłość, lepsza jakość życia i ideał piękna związany z szczupłą sylwetką. Ponadto ceni sobie informacje, edukację i kulturę. Zmiana menu nie była jedynym środkiem przyjętym przez sieć restauracji w celu obrony swojej marki. W tym celu przyjęto całą strategię komunikacyjną. Pojawiła się zatem hipoteza, że jednym z wielu środków przyjętych w celu przekonania grupy docelowej i obrony marki jest edukacja. Przedstawimy strategię komunikacyjną McDonald's na podstawie reklam zamieszczonych w magazynie Veja, reklam wyświetlanych w punktach sprzedaży, gazecie Folha de S. Paulo oraz na stronach internetowych firmy. Komunikacja McDonald's w czasach kryzysu ma na celu edukowanie konsumentów lub przekazywanie wizerunku firmy, która troszczy się o te kwestie, jako strategii mającej na celu przekonanie grupy docelowej i przyciągnięcie nowych konsumentów wśród dorosłych.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
07 November 2025
Listed Since
09 November 2025

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