Assessing the Product Related Factors for Television Purchase - Image 1

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LAP Lambert Academic Publishing Assessing the Product Related Factors for Television Purchase

Name: Assessing the Product Related Factors for Television Purchase
Brand: LAP Lambert Academic Publishing
Price: 68.0 GBP
Availability: InStock

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Price distribution over 57 days • 1 price levels

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Most common price: £68 (57 days, 100.0%)

Price range: £68 - £68

Price levels: 1 different prices over 57 days

Description

The book contains a research study on the purchase behaviour of television buyersin the metropolitan city of Kolkata and its suburbs. The researcher had conducted theresearch survey in Kolkata and nearby districts of the state of West Bengal, India. Theresearch was based on intensive literature survey and primary data survey of televisionbuyers and dealers in the jurisdiction of Kolkata and nearby districts. The researcher used thestimulus response model and designed the research as a combination of descriptive andcausal research. It was done so, since it is not sufficient to know, how the consumers behave,but also the cause of such behaviours, getting recorded. Area based sampling was undertaken,using the mall intercept survey method, whereby, time frame of 4 hours in peak time offootfall and 4 hours in lean time of footfall was considered. Every 5 th of the footfall as per therecorded footfall on the entry gate was considered as a sample element. In the consumersurvey, a total no of 509 television buyers were surveyed.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 6208447496
Category: Books > Subjects > Business, Finance & Law > Management > Balanced Scorecard
Domain: Amazon UK
Release Date: 29 May 2025
Listed Since: 27 June 2025

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LAP Lambert Academic Publishing Assessing the Product Related Factors for Television Purchase

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It has never been this cheap. We have no record of a lower price.

LAP Lambert Academic Publishing Assessing the Product Related Factors for Television Purchase

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Green Marketing Practices for Sustainable Polythene Consumption

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Mobile Services From Customer Perceptive

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