£70.99

It has never been this cheap. We have no record of a lower price.

£71 today · cheaper than every other day in the last 3 months

Commercial communication through merchandising

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Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 54 days · 54 data points (no recent data)

Historical
Generating forecast…
£71.00 £70.99 £70.99 £70.99 £71.00 £71.00 £71.00 26 July 2026 08 August 2026 21 August 2026 03 September 2026 17 September 2026
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Price data last checked 37 day(s) ago - refreshing...

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Price Distribution

Price distribution over 54 days • 1 price levels

Days at Price
54 days 0 14 27 41 54 £71 Days at Price

Price Analysis

Most common price: £71 (54 days, 100.0%)

Price range: £71 - £71

Price levels: 1 different prices over 54 days

Description

The study of purchasing behavior can only be relevant if we take into account the nature of the relationship and the form of the exchange. Some exchanges are transactional and punctuated in time, while others are more relational and unfold over time. What's more, some exchanges are formally contractualized, while others are not. If companies, out of an obvious concern for customer loyalty, are moving towards relationship-based marketing, they will also need to develop a model for analyzing consumer and buyer behavior that is adapted to the type of relationship involved.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
25 October 2024
Listed Since
26 October 2024

Barcode

No barcode data available

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