Huawei Smartphone Marketing Strategy: Navigating the U.S. Blockade: Adapting to Challenges and Leveraging Opportunities in a Restricted Market" - Image 1

£46.00

LAP Lambert Academic Publishing Huawei Smartphone Marketing Strategy: Navigating the U.S. Blockade: Adapting to Challenges and Leveraging Opportunities in a Restricted Market"

Name: Huawei Smartphone Marketing Strategy: Navigating the U.S. Blockade: Adapting to Challenges and Leveraging Opportunities in a Restricted Market"
Brand: LAP Lambert Academic Publishing
Price: 46.0 GBP
Availability: InStock

Computing & Internet

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Description

This study examines Huawei's smartphone marketing strategy in the context of the U.S. technology blockade. It analyzes how the company has adapted to challenges posed by restrictions on access to key technologies and markets. The research highlights Huawei's strategic pivots, including the development of proprietary technologies, strengthening of supply chains, and emphasis on brand loyalty in domestic and international markets. By exploring these adaptations, the study aims to provide insights into how Huawei navigates a constrained environment while identifying new opportunities for growth and innovation in the competitive smartphone landscape.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 6208225167
Category: Books > Subjects > Computing & Internet
Domain: Amazon UK
Release Date: 22 October 2024
Listed Since: 06 November 2024

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LAP Lambert Academic Publishing Huawei Smartphone Marketing Strategy: Navigating the U.S. Blockade: Adapting to Challenges and Leveraging Opportunities in a Restricted Market"

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