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£82 today · all-time low £82 (Aug 2026) · usually £82

LAP Lambert Academic Publishing Thematic Research on Brand Management in Chinese Market

Name: Thematic Research on Brand Management in Chinese Market
Brand: LAP Lambert Academic Publishing
Price: 81.99 GBP
Availability: InStock

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Description

Some changes are ongoing in current Chinese market, including but not limited to the following facets: ① the gap between Chinese local brands and global brands is narrowing, which brings positive impact on consumers' preferences toward local brands; ② new consumption brands are growing fast and also meeting with challenges of gaining more loyal consumers; ③ there has been great challenges for Chinese traditional local brands to renew themselves and grow; and ④ private brands of retailers are facing with severe competition from national brands. This book conducted several studies covering these brand management topics in Chinese market, aiming to shed lights on both theoretical understanding and practical implications on brand management issues.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 6207455916
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 05 June 2024
Listed Since: 30 June 2024

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About as cheap as it gets — within 5% of the all-time low it hit 1 month ago.

LAP Lambert Academic Publishing Thematic Research on Brand Management in Chinese Market

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About as cheap as it gets — within 5% of the all-time low it hit 1 month ago.

LAP Lambert Academic Publishing Thematic Research on Brand Management in Chinese Market

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

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