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LAP Lambert Academic Publishing Brand Image in the Hotel Industry: Brand Image on Customer-Based Brand Equity in the Hotel Industry in Bangladesh

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Price History & Forecast

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Last 78 days · 78 data points (no recent data)

Historical
Generating forecast…
£82.00 £78.14 £78.98 £79.82 £80.67 £81.51 £82.35 23 July 2026 11 August 2026 30 August 2026 18 September 2026 08 October 2026
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Price Distribution

Price distribution over 78 days • 2 price levels

Days at Price
Current Price
1 day · current 77 days 0 19 39 58 77 £78 £82 Days at Price

Price Analysis

Most common price: £82 (77 days, 98.7%)

Price range: £78 - £82

Price levels: 2 different prices over 78 days

Description

Strong brand image is an invaluable asset and organizations are giving continuous endeavor to build strong image for their goods and services. Likewise, marketing researchers are focusing on researches to find out ways to enhance brand image. In this study, Aaker’s Customer-Based Brand Equity Framework-1996, Keller’s Customer-Based Brand Equity Pyramid-2003 and Baker’s Corporate Social Responsibility Model-2001 have been taken into consideration for identifying the pertinent factors relating to brand image of hotel brands. Subsequently a number of variables have been extracted through extensive literature review to investigate their influence on building brand image for branded hotels in the context of Bangladesh. The variables include brand awareness, brand association, brand superiority, brand affection, brand resonance and corporate social responsibility which are deemed to have a direct influence on brand image while tourism management and advertisement have been used as the moderators in the relationship between these six IVs and brand image. Data were collected from the customers of some selected 4 star and 5 star hotels in Bangladesh using multi-stage sampling procedure.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
14 February 2023
Listed Since
10 March 2023

Barcode

No barcode data available

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