£61.00

Ambidexteridade Organizacional em Mercados Emergentes

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£61.00 £57.95 £59.17 £60.39 £61.61 £62.83 £64.05 27 June 2026 16 July 2026 05 August 2026 25 August 2026 14 September 2026

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Description

Os mercados emergentes são ambientes complexos para retalhistas que desejam expandir a sua marca para novos mercados. A África do Sul registou recentemente um recrudescimento no mercado da classe média que aumentou ainda mais a disparidade de rendimentos no país. Os pobres do país residentes nas cidades têm atraído uma atenção significativa dos grandes retalhistas como uma potencial oportunidade de crescimento do mercado. Servir este mercado apresenta uma horda de desafios para os retalhistas sul-africanos que há muito tempo olham para o mercado. Este estudo procura obter uma compreensão mais profunda de como as empresas retalhistas lidam com estes desafios através da exploração e exploração sob o guarda-chuva da ambidexteridade. Este estudo analisa também a forma como as empresas ambidestras gerem o seu modelo de negócio em conjunto com parceiros ou separadamente. Foi utilizada uma abordagem de investigação de casos para investigar as experiências de uma empresa retalhista sul-africana no sector dos produtos de grande consumo e a forma como implementaram e geriram a sua estratégia empresarial para enfrentar os desafios dos mercados emergentes. Foram realizadas cinco entrevistas aprofundadas e foram recolhidos e analisados dados secundários extensivos para desenvolver as construções identificadas na literatura existente.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
29 December 2021
Listed Since
30 December 2021

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