£73.99

ABC DES MARKETINGS: (VOLUME 1)

Balanced Scorecard

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Last 29 days · 29 data points (no recent data)

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Most common price: £74 (29 days, 100.0%)

Price range: £74 - £74

Price levels: 1 different prices over 29 days

Description

In den letzten Jahrzehnten hat das internationale Marketing eine tiefgreifende Metamorphose durchlaufen, die durch den technologischen Fortschritt, die weit verbreitete Digitalisierung und die beispiellose wirtschaftliche Integration im europäischen Raum geprägt ist. In Mitteleuropa - einer Region, die dynamische Volkswirtschaften wie Deutschland, Österreich, die Schweiz, Polen, Ungarn und die Tschechische Republik umfasst - ist Marketing zu einem wichtigen strategischen Instrument für die Wettbewerbsfähigkeit und Konsolidierung von Unternehmen in einem stark globalisierten Umfeld geworden. Der kulturelle und technologische Wandel, der diese Region im 21. Jahrhundert prägt, hat den Übergang von traditionellen Werbemodellen zu digitalen, personalisierten und ethisch verantwortlichen Strategien vorangetrieben.

Product Specifications

Format: paperback
ASIN: 6203884413
Category: Books > Subjects > Business, Finance & Law > Management > Balanced Scorecard
Domain: Amazon UK
Release Date: 10 February 2026
Listed Since: 12 February 2026

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ABC DES MARKETINGS: (VOLUME 1)

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

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