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Management of Summer Sports Camps for Children and Young People: Consumer perspectives

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£59.00 £56.05 £57.23 £58.41 £59.59 £60.77 £61.95 25 July 2026 08 August 2026 22 August 2026 05 September 2026 19 September 2026
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Description

Summer camps are one of the most important forms of organized leisure activity for children and teenagers, and their popularity and competition in the market have been increasing.Organizing a Summer Camp is a demanding activity for its manager, as they face the dual challenge of trying to satisfy two types of consumers: the participants and their parents. This duality of participants and parents as stakeholders in these events creates difficult situations for the manager who must plan an event that creates positive experiences for people who apparently have quite different perspectives.This book was developed to add knowledge to academia, teachers and researchers in the field of sports management, sports events, marketing and consumer behavior, by adapting tools for evaluating and analyzing different consumers of the same event simultaneously. It also aims to add value to the professional sector by helping summer camp managers with new strategies and procedures to improve their management practices and guarantee the success of their events.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
19 August 2025
Listed Since
21 August 2025

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