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ÉDITIONS UNIVERSITAIRES EUROPÉENNES Marketing spirituel: Marketing spirituel et son influence sur le comportement des visiteurs des lieux saints

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£78.00 £74.10 £75.66 £77.22 £78.78 £80.34 £81.90 11 August 2026 20 August 2026 30 August 2026 09 September 2026 19 September 2026
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Description

Récemment, le secteur du tourisme religieux a suscité l'intérêt de plusieurs chercheurs et professionnels. En prônant la religiosité, les visiteurs des lieux saints prennent la direction spirituelle en fonction de leur choix religieux. Dans cet ouvrage, nous allons traiter la problématique suivante: quels sont les facteurs explicatifs de la satisfaction des visiteurs musulmans de leurs lieux saints, la Mecque et la Medine, comme destinations du Hajj et de la Oumra.La première partie de ce travail, va mettre en exergue les différentes théories, concepts et modalités du marketing expérientiel et marketing spirituel.S'agissant de la seconde partie, nous allons présenter notre méthodologie de recherche ainsi que les résultats relatifs à l'étude empirique.Il en découle de ces résultats, que les facteurs atmosphériques et la qualité du service proposé sont les conditions sine qua non pour la satisfaction des visiteurs des lieux saints.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
13 May 2022
Listed Since
02 June 2022

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