Plan estratégico de marketing para incrementar las ventas: Incremento de ventas en la empresa Muebles el Bosque S.A Plan estratégico para captación de clientes - Image 1

£48.20

EAE Editorial Academia Espanola Plan estratégico de marketing para incrementar las ventas: Incremento de ventas en la empresa Muebles el Bosque S.A Plan estratégico para captación de clientes

Name: Plan estrategico de marketing para incrementar las ventas: Incremento de ventas en la empresa Muebles el Bosque S.A Plan estrategico para captacion de clientes
Brand: EAE Editorial Academia Espanola
Price: 48.2 GBP
Availability: InStock

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Description

El presente proyecto plantea el desarrollo de un plan estratégico de marketing para incrementar las ventas en la empresa Muebles El Bosque S.A. en el norte de la ciudad de Guayaquil, que permita a la empresa implementar un plan de marketing en busca de mejorar el posicionamiento y ventas de la empresa. Así como también, fidelizar a los clientes actuales y potenciales de la organización. El diseño metodológico que se escogió fue una investigación bibliográfica de tipo descriptivo, apoyada en el método, inductivo–deductivo, partiendo de la formulación del problema, ¿Cómo incide un plan estratégico de marketing en el incremento de las ventas en la empresa Muebles el Bosque S.A. La recolección de datos se realizó mediante la entrevista a un especialista que en este caso es el Project Manager de la empresa Muebles El Bosque S.A., una guía de observación aplicadas para analizar 46 clientes de la compañía y de la misma forma, la aplicación de una encuesta cualitativa y cuantitativa a 345 clientes de la empresa. Como resultados de la investigación se verificó que la empresa está consciente de que es imprescindible implementar un plan de marketing.

Product Specifications

Brand: EAE Editorial Academia Espanola
Format: Paperback
ASIN: 6202136065
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 04 March 2019
Listed Since: 30 March 2019

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EAE Editorial Academia Espanola Plan estratégico de marketing para incrementar las ventas: Incremento de ventas en la empresa Muebles el Bosque S.A Plan estratégico para captación de clientes

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